What is a brand?

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Here it is short and sweet—the term brand and branding get thrown around all the time in marketing and graphic design. A brand deserves more respect.

Think of a brand like a person. It has a face (the logo) and a style (identity design). When we talk about a person—we can describe it’s personality and it’s tone of voice—if it’s a ‘masculine’ or ‘feminine’. If the person is inconsistent we tend to be wary of them and not trust them. It the person sticks to their promises we

Together, we can determine a perceived image of that person…our brand.

Just Creative says the following about a brand.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

 

Forums

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I’ve been researching the best design forums. The following four forums rate the best (in my opinion) for content and conversation. The conversations range from software help to group critiques on someone’s designs.

  1. Estetica Design Forum
  2. Stackexchange
  3. Graphic Design Forum
  4. Graphic Design Forums (UK based)

If you are on LinkedIn, another easy option is join groups related to your field of interest. You can customize the feeds, so they get sent directly to your email. This makes it easy for you to skim the email for topics that may interest you.