What is a brand?

Blog

Here it is short and sweet—the term brand and branding get thrown around all the time in marketing and graphic design. A brand deserves more respect.

Think of a brand like a person. It has a face (the logo) and a style (identity design). When we talk about a person—we can describe it’s personality and it’s tone of voice—if it’s a ‘masculine’ or ‘feminine’. If the person is inconsistent we tend to be wary of them and not trust them. It the person sticks to their promises we

Together, we can determine a perceived image of that person…our brand.

Just Creative says the following about a brand.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s