Social good vs self-interest.

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Inspiring Ted Talk by Kylie Lang, Being authentic in a digital world. Social good vs self-interest.

19 Questions and Answers on Social Media Marketing

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A fellow peer of mine, Jigisha Pandit, shared this article by Skilledup in our PIDP 3240 course.

I found this article to be a great resource to sharpen up my skills and teach me some facts I didn’t know about. I hope as a graphic designer and someone just interested in social media that you find it helpful as well.

As graphic design students and new designers, to some agencies you are more attractive as a potential hire if you get the ideas around social media and how to market with it. According to the article by SkilledUp, 90% of marketers use social media marketing for their business. So, if you don’t necessarily use it, you should at least understand what social media does…and I bet if you try a platform like Twitter, you may have a lot of fun.

What I like most about this article is they explain the difference between platforms and what a LinkedIn group is vs. LinkedIn page. This is stuff that can be really confusing. Take a read here.

 

Famous Company Name Origins

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Who came up with the name eBay? How did Nintendo get its name?

Here is a sample of a list that I found on Wikipedia. You can find the full list of name etymologies here at Wikipedia. Note: because Wikipedia is an open source platform some of the origins are disputed.


 

Adobe Systems – from the Adobe Creek that ran behind the house of co-founder John Warnock.

BMW – Bayerische Motoren Werke (Bavarian Motor Works).

Nintendo – Nintendo is the transliteration of the company’s Japanese name, nintendou (任天堂). The first (nin) can be translated as to “entrusted”; ten-dou means “heaven”.

Volkswagen – from the German for people’s car.  Volvo – from the Latin word volvo, which means “I roll”.

Esso – the enunciation of the initials S.O. in Standard Oil of New Jersey.

FedEx – abbreviation of Federal Express Corporation, the company’s original name.

HMV – from “His Master’s Voice”, which appeared in 1899 as the title of a painting of Nipper, a Jack Russell terrier, listening to a gramophone

eBay – Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. “Echo Bay” did not refer to the town in Nevada, “It just sounded cool”, Omidyar reportedly said. Echo Bay Mines Limited, a gold mining company, had already taken EchoBay.com, so Omidyar registered what (at the time) he thought was the second best name: eBay.com

Choose a job you love, and you will never have to work a day in your life.  – Confucius

Quote: Choose a job you love

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Your brand is what people say about you when you’re not in the room. – Jeff Bezos, Founder of Amazon

Quote: Your brand is what people say about you…

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What is a brand?

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Here it is short and sweet—the term brand and branding get thrown around all the time in marketing and graphic design. A brand deserves more respect.

Think of a brand like a person. It has a face (the logo) and a style (identity design). When we talk about a person—we can describe it’s personality and it’s tone of voice—if it’s a ‘masculine’ or ‘feminine’. If the person is inconsistent we tend to be wary of them and not trust them. It the person sticks to their promises we

Together, we can determine a perceived image of that person…our brand.

Just Creative says the following about a brand.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

 

Quote: Design is not just what it looks like

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Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs 

Forums

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I’ve been researching the best design forums. The following four forums rate the best (in my opinion) for content and conversation. The conversations range from software help to group critiques on someone’s designs.

  1. Estetica Design Forum
  2. Stackexchange
  3. Graphic Design Forum
  4. Graphic Design Forums (UK based)

If you are on LinkedIn, another easy option is join groups related to your field of interest. You can customize the feeds, so they get sent directly to your email. This makes it easy for you to skim the email for topics that may interest you.